Why David Sometimes Wins: Leadership, Strategy and the Organization in the California Farm Worker Movement
Marshall Ganz
Abstract
This book tells the story of Cesar Chavez and the United Farm Workers' ground-breaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor—a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their s ... More
This book tells the story of Cesar Chavez and the United Farm Workers' ground-breaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor—a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a long-time movement organizer and scholar, the book illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. The book covers the movement's struggles, set-backs, and successes.
Keywords:
Cesar Chavez,
United Farm Workers,
migrant labor,
AFL-CIO,
UFW,
civil rights struggle,
La Causa
Bibliographic Information
| Print publication date: 2009 |
Print ISBN-13: 9780195162011 |
| Published to Oxford Scholarship Online: May 2012 |
DOI:10.1093/acprof:oso/9780195162011.001.0001 |
