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The Man behind the MicrochipRobert Noyce and the Invention of Silicon Valley$
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Leslie Berlin

Print publication date: 2005

Print ISBN-13: 9780195163438

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195163438.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2021

Political Entrepreneurship

Political Entrepreneurship

(p.257) 11 Political Entrepreneurship
The Man behind the Microchip

Leslie Berlin

Oxford University Press

This chapter recounts the end of the Intel-centered phase of Noyce's career and the start of his new one in the service of the American semiconductor industry. In the late 1970s, Japanese semiconductor firms began selling chips that were less expensive and at least as high-quality as American devices. By 1979, 35% of the next generation (16K) chip were supplied by Japanese firms, and three years later, the Japanese share of the DRAM market surpassed that of the United States. Noyce began lobbying for economic vitality, fair play, and national security that the Semiconductor industry Association had identified as key to building support for their goals of opening the Japanese market and stopping chip dumping.

Keywords:   Robert Noyce, semiconductor industry, Japan, Semiconductor Industry Association, industrial policy

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