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Global StrategyCreating and Sustaining Advantage across Borders$
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Andrew Inkpen and Kannan Ramaswamy

Print publication date: 2005

Print ISBN-13: 9780195167207

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195167207.001.0001

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Ethics and Global Strategy

Ethics and Global Strategy

(p.204) 9 Ethics and Global Strategy
Global Strategy

Andrew Inkpen (Contributor Webpage)

Kannan Ramaswamy (Contributor Webpage)

Oxford University Press

This chapter focuses on the issues surrounding global strategy and the ethical dimensions of competing across borders. As globalization continues, managers will find that incorporating international ethical dimensions in their decision-making processes is unavoidable. The chapter discusses ethical issues and how they might be identified, analyzed, and linked to global strategy decisions. Creating strategy in the global arena inevitably means that MNEs will have to confront ethical issues. The question of “whose morals and whose ethical standards” confronts MNEs as soon as they cross a border. MNEs must deal with different laws in various countries, and compete against firms from different countries and legal jurisdictions. The chapter considers the ethical concepts of relativism, objectivism, and pluralism and examines some of the means by which firms try to manage ethical challenges. The chapter also consider the advantages and disadvantages of formal corporate ethics programs.

Keywords:   morals, relativism, objectivism, pluralism, corporate ethics

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