Jump to ContentJump to Main Navigation
Boardwalk of DreamsAtlantic City and the Fate of Urban America$
Users without a subscription are not able to see the full content.

Bryant Simon

Print publication date: 2004

Print ISBN-13: 9780195167535

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195167535.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 September 2020

Rebuilding the Crowd

Rebuilding the Crowd

(p.132) 6 Rebuilding the Crowd
Boardwalk of Dreams

Bryant Simon (Contributor Webpage)

Oxford University Press

By the 1960s, many thought of Atlantic City as a dead shark. George Hamid, Sr., his son George Hamid, Jr., and Pauline Hill, three influential players on the local scene, also knew that the city — their city — had to keep moving or die. Each of them tried to stir the place; they poked and prodded and offered a slew of new ideas and initiatives. Most of their suggestions had to do with the public, about how to recreate the crowds and commerce. The Hamids wanted to rebuild the mass market of the past, while Hill embraced the newer concept of market segmentation. Yet the efforts of Hamid and Hill failed because no matter how much effort they put into the task, they couldn't cover up enough of the city to dispel the fears of the crowd, first the white crowd, and then the new black crowd. So they were left with places that appeared empty and abandoned.

Keywords:   Boardwalk, George Hamid Sr, Pauline Hill, exclusion

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .