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The Fast Path to Corporate Growth – Leveraging Knowledge and Technologies to New Market Applications - Oxford Scholarship Online
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer


Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across all industries. This book takes on the challenge large corporations have in generating internal innovation—developing new product lines that address new market applications and provide the corporation with new streams of revenue. It integrates the key discipli ... More

Keywords: growth strategy, internal innovation, large corporations, product lines, prototyping, market testing, new market applications, concept development, business modeling, user research

Bibliographic Information

Print publication date: 2007 Print ISBN-13: 9780195180862
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195180862.001.0001


Affiliations are at time of print publication.

Marc H. Meyer, author
Northeastern University