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The Fast Path to Corporate GrowthLeveraging Knowledge and Technologies to New Market Applications$
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Marc H. Meyer

Print publication date: 2007

Print ISBN-13: 9780195180862

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195180862.001.0001

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The Fast Path to Corporate Growth

(p.1) (p.2) (p.3) Introduction
The Fast Path to Corporate Growth

Marc H. Meyer

Oxford University Press

Growth is the goal of every ambitious business. It provides employees with a dynamic work environment and opportunities for advancement. It provides customers with a stream of new products and services. Decline happens, but that does not mean that decline is preordained. If a company can create and apply technology to solve real problems at one point in its history, no law of nature dictates that it cannot do so again (and again) in the future. Business renewal does not happen easily. It requires courage and leadership on the part of executives, focused and creative work by teams of dedicated individuals, and a target market waiting to be served. This book presents a framework and methodology, as well as encouragement, for that important work. The book presents the challenge faced by many companies: the three-phase market life cycle.

Keywords:   growth, work environment, advancement, technology, business renewal, target market, market life cycle

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