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The Fast Path to Corporate GrowthLeveraging Knowledge and Technologies to New Market Applications$
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Marc H. Meyer

Print publication date: 2007

Print ISBN-13: 9780195180862

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195180862.001.0001

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IBM Rises from the Ashes

IBM Rises from the Ashes

(p.11) Chapter One IBM Rises from the Ashes
The Fast Path to Corporate Growth

Marc H. Meyer

Oxford University Press

There are few examples of reshaping a withering traditional enterprise as dramatic as IBM's renewal of its mainframe computer business. It is perhaps the greatest industrial turnaround story in American business during the 1990s. Also, it clearly shows the differences between reinvigorating an existing product to better serve current users and uses and extending that product line to capture new users and new uses. The three areas of innovation are the focus of successive sections of this book and are challenges faced by every corporation, large or small, in the journey toward internally generated growth. IBM's turnaround is an amazing story of how a management team was able to integrate innovations in all three dimensions, first to save its core business in transactions processing and then to leverage new technology to new market applications. These new applications focused on Web-centric, on-demand computing across major industry vertical markets.

Keywords:   IBM, mainframe computer business, innovations, new technology, new market applications, computing, vertical markets

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