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The Fast Path to Corporate GrowthLeveraging Knowledge and Technologies to New Market Applications$
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Marc H. Meyer

Print publication date: 2007

Print ISBN-13: 9780195180862

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195180862.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

How Honda Innovates

How Honda Innovates

(p.124) (p.125) Chapter Six How Honda Innovates
The Fast Path to Corporate Growth

Marc H. Meyer

Oxford University Press

This chapter offers an inside look at how one company, Honda Motor Company Ltd., developed a remarkable new vehicle: the Element. First introduced in early 2003, this made a mark in the U.S. auto market, among both young drivers and older ones who are young at heart. Honda's work on the Element exemplifies best practice in the user-centered design and development methods advocated in this book. Although the chapter focuses on motor vehicles, the full extent of Honda's innovative culture can be appreciated only by looking at the full scope of its far-reaching enterprises. In 1965, for example, Honda introduced its first portable, fuel-efficient generator, the e300. Today, it has an entire line of generators for homeowners and tradespeople. Like its car engines—for which the company is famous—Honda generators feature fuel economy, reliability, and quietness at competitive prices. The company has also leveraged its engine technology into other fields.

Keywords:   Honda Motor Company Ltd., Element, auto market, user-centered design, development methods, motor vehicles, fuel-efficient generator, e300, engine technology

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