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The Fast Path to Corporate GrowthLeveraging Knowledge and Technologies to New Market Applications$
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Marc H. Meyer

Print publication date: 2007

Print ISBN-13: 9780195180862

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195180862.001.0001

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Product Line and Platform Development

Product Line and Platform Development

(p.142) (p.143) Chapter Seven Product Line and Platform Development
The Fast Path to Corporate Growth

Marc H. Meyer

Oxford University Press

An overall product or service concept is the composite of more specific design concepts that serve specific needs that are targeted for implementation within the major subsystems of the product or service. This chapter looks at the process of implementing these technical solutions. The ability of companies to leverage their core technologies to new market applications rests on the increasing modularity in the design and implementation of technology. The best way to leverage technologies for new market applications begins with the development of a robust, modular architecture composed of subsystems, each of which has a specific purpose. The chapter considers how this works for physical products first, and then extends the thinking to software systems and services. The product line architecture shows the major subsystems common to a closely related set of products, a product family. The product line architecture also indicates how and where specific customizations can be performed to tailor products for specific users and uses.

Keywords:   service concept, design concepts, subsystems, core technologies, new market applications, modular architecture, software systems, product line architecture

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