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The Fast Path to Corporate GrowthLeveraging Knowledge and Technologies to New Market Applications$
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Marc H. Meyer

Print publication date: 2007

Print ISBN-13: 9780195180862

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195180862.001.0001

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Honda’s Element Comes to Life

Honda’s Element Comes to Life

(p.171) Chapter Eight Honda’s Element Comes to Life
The Fast Path to Corporate Growth

Marc H. Meyer

Oxford University Press

This chapter examines the case of Honda Motor Company Ltd. and sees how that company leveraged some proven subsystems from other vehicles, developed new ones as needed, and brought them all together in a package that appealed to the Gen Y guy's dreams. It is a rich example of how to translate a team's understanding of user needs into innovative design concepts, and those concepts into specific subsystem implementations. Every type of modern vehicle has its own architecture. That architecture defines the subsystems needed in the manufactured product and how those subsystems connect and operate together. One key to Honda's success as an automaker is its ability to leverage common subsystems across different product lines and yet create very different styles with specific features for different tastes as influenced by the user's culture, age, lifestyle, and gender.

Keywords:   Honda Motor Company Ltd., subsystems, user needs, innovative design concepts, architecture, product lines

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