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Trial Consulting$
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Amy J. Posey and Lawrence S. Wrightsman

Print publication date: 2005

Print ISBN-13: 9780195183092

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195183092.001.0001

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Small-Group Research

Small-Group Research

(p.79) 4 Small-Group Research
Trial Consulting

Amy J. Posey

Lawrence S. Wrightsman

Oxford University Press

Pre-trial small-group research (SGR) does not necessarily eliminate all surprises, but it can open the attorney’s and the client’s eyes to unforeseen problems or opportunities. The trouble with small-group research methods is that they don’t have the scientific rigor of other methods of research, such as the survey method discussed in Chapter 3. This chapter describes various SGR methods and their uses, as well as the methodological shortcomings and attempts by the profession to deal with those shortcomings through the development of small-group research guidelines.

Keywords:   trial consulting, trial consultants, pretrial focus groups, small-group research

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