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Media Ownership and Concentration in America$
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Eli Noam

Print publication date: 2009

Print ISBN-13: 9780195188523

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195188523.001.0001

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The Debate Over Media Concentration and Ownership

The Debate Over Media Concentration and Ownership

(p.3) 1 The Debate Over Media Concentration and Ownership
Media Ownership and Concentration in America

Eli M. Noam

Oxford University Press

A major debate has been unfolding in the United States and around the world over media concentration and its implications. This book is a study of the American mass media and information sector over two decades—its change, its dynamics, and its concentration and ownership trends. First, it discusses the dynamics of industries or industry clusters and provides a methodology. It then provides market share data analysis and narration for each industry; calculates national, local, vertical, and ownership concentration trends; and aggregates the data into increasingly larger segments and sectors. It provides an explanatory model for long-term concentration trends and a new index for measuring local media concentration. This chapter provides the setting for the book: its aim; the history of media concentration issues in America; today's debate and its combatants; goals and fears (localism, commercialism, quality, diversity, social reform); past research; and the international dimension.

Keywords:   United States, mass media, information sector, media concentration, ownership, market share, localism, commercialism, social reform

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