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Media Ownership and Concentration in America$
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Eli Noam

Print publication date: 2009

Print ISBN-13: 9780195188523

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195188523.001.0001

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The Future of Media Industries

The Future of Media Industries

(p.436) 20 The Future of Media Industries
Media Ownership and Concentration in America

Eli M. Noam

Oxford University Press

One of the conclusions of this study is that the US information sector as a whole has become less concentrated in 2005 than it had been in 1984. However, it became more concentrated after 1996. Since 2001, this increase has flattened out and slightly declined. For telecommunications, information technology, and the Internet, in the two decades from 1984 to 2005, market concentration first declined in a “multichannel” stage, then rose in the “digital” stage, then plateaued or declined. For mass media, concentration declined initially slightly and then rose rapidly, then more slowly. This chapter explores how economic and technological forces transform two media industries, newspapers and films, in the direction of a two-tier structure with many specialists surrounding a few integrators in a network-like structure. The dynamics of digital convergence lead the mass media industries to assume the market structure characteristics of the rest of the information sector. This would mean that concentration trends will continue as they oscillate on the way up.

Keywords:   information sector, market concentration, mass media, information technology, Internet, newspapers, films, telecommunications, specialists, integrators

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