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Media Ownership and Concentration in America$
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Eli Noam

Print publication date: 2009

Print ISBN-13: 9780195188523

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195188523.001.0001

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Print and Publishing

Print and Publishing

(p.137) 8 Print and Publishing
Media Ownership and Concentration in America

Eli M. Noam

Oxford University Press

This chapter analyzes market concentration trends in the following fields within print and publishing: newspapers, books, and magazines. There has been a great deal of fear about the demise of the newspaper industry. The trend toward local market monopoly, the ascendance of newspaper groups, the shrinking circulations of newspapers, and the emergence of the Internet as a news source have raised alarms about the future vitality of newspapers. The outlook is mixed. In the case of books, the aspect which has changed the most about book publishing has been in the field of distribution. Book retailing changed substantially with the growth of chains, superstores, and online retailing. The technological abilities to produce magazines cheaply, in either print or online form, have stimulated the growth in this sector. This growth, in turn, has led to the overall low concentration, in US government terms, that typifies this market. However, the many specialty markets show a much higher concentration.

Keywords:   market concentration, print, publishing, newspapers, books, magazines, distribution, online retailing

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