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Media Ownership and Concentration in America$
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Eli Noam

Print publication date: 2009

Print ISBN-13: 9780195188523

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195188523.001.0001

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Consumer Electronics Media Devices

Consumer Electronics Media Devices

(p.169) 9 Consumer Electronics Media Devices
Media Ownership and Concentration in America

Eli M. Noam

Oxford University Press

This chapter deals with the consumer electronics industry: the devices consumers use to receive, record, amplify, and display media information. Without them, electronic media would not exist. Together with content production and distribution systems, media devices form a triangle of media industries. Here, the market concentration of telephone, radio, television, DVD players, camcorders, cable television consumer equipment, satellite receivers, CD players, and MP3 players is analyzed. The media consumer electronics industry in the United States is large and diverse in terms of its products. In 2004, its US volume alone was $63 billion. Some firms appear to be niche players, usually sitting at the high-end of the price scale. As for the low and medium price ranges, the market is dominated by around seven or eight large, efficient firms which enjoy enormous economies of scale and scope. Several large firms have been acquired or operated primarly as a brand. There is little middle ground in the industry.

Keywords:   United States, consumer electronics industry, market concentration, radio, television, DVD players, camcorders, satellite receivers, MP3 players

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