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George Washington and the Art of BusinessThe Leadership Principles of America's First Commander-in-Chief$
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Mark McNeilly

Print publication date: 2008

Print ISBN-13: 9780195189780

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195189780.001.0001

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. Keeping the Flame Alive

. Keeping the Flame Alive

Persevering and Promoting the Cause

(p.77) 4. Keeping the Flame Alive
George Washington and the Art of Business

Mark Mc Neilly

Oxford University Press

This chapter examines how George Washington preserved the promoted the cause of the American Revolution. It suggests that Washington’s victory at Trenton, New Jersey, not only had a material impact on the enemy, it also proved to be a major victory for propaganda. It explained that this victory raised the spirits of Washington’s army and patriots throughout the colonies and there was a newfound confidence in Washington’s leadership.

Keywords:   George Washington, business leadership, American Revolution, Trenton, New Jersey, patriots

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