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Evangelical vs. LiberalThe Clash of Christian Cultures in the Pacific Northwest$
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James K. Wellman

Print publication date: 2008

Print ISBN-13: 9780195300116

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780195300116.001.0001

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 Religion, Outreach, and Mission

 Religion, Outreach, and Mission

(p.189) 10 Religion, Outreach, and Mission
Evangelical vs. Liberal

James K. Wellman Jr.

Oxford University Press

This chapter on religion and culture argues that H. Richard Niebuhr's model of Christ and Culture is too abstract in this context. The Pacific Northwest has no assumed religious ethos; it is an open religious market, where religions live and die on how well they sell their brand. The taken for granted aspects of Protestant mainline and liberal Protestant churches have less success though they do have a market in gay and lesbian men and women who make up nearly a third all these congregations. The evangelical brand offers an extensive program in local and global missions that challenges their congregations to evangelize their community and the world.

Keywords:   culture, religious market, gay culture, mission, global mission, success, evangelism, social service, secularity

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