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The Multilingual InternetLanguage, Culture, and Communication Online$
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Brenda Danet and Susan C. Herring

Print publication date: 2007

Print ISBN-13: 9780195304794

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195304794.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 November 2020

Greeklish and Greekness

Greeklish and Greekness

Trends and Discourses of “Glocalness”

(p.142) 6 Greeklish and Greekness
The Multilingual Internet

Dimitris Koutsogiannis

Bessie Mitsikopoulou

Oxford University Press

This study explores social attitudes toward “Greeklish”, an online discursive practice involving the use of the Roman alphabet to write Greek. Approaching Greeklish from the perspective of current theories that attempt to connect global with local practices, the study analyzes a corpus of Greek news media texts and identifies three main trends. The first, a retrospective trend, views Greeklish as a serious threat to the Greek language; the second, prospective trend, approaches Greeklish as a transitory phenomenon; and the third, resistive trend, points to the negative effects of globalization and relates Greeklish to other communication and sociocultural practices. Adopting a critical discourse analytic perspective, this study analyzes the discourses that characterize each of these trends in order to reveal different, often heterogeneous and conflicting representations of Greeklish — and ultimately of Greekness — in Greek society at a specific historical moment.

Keywords:   critical discourse analysis, globalization, Greek, identity, language attitudes, Roman alphabet, romanization, writing systems

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