Personal Data in the Marketplace: Credit, Insurance, and Advertising
Personal Data in the Marketplace: Credit, Insurance, and Advertising
This chapter studies surveillance in people's financial affairs and in the world of markets and profit-making. The discussion focuses on the marketing of personal data in three domains, namely direct advertising, consumer credit, and insurance. This chapter determines that citizens can and do choose greater control over their information when faced with clear alternatives.
Keywords: financial affairs, markets, profit-making, personal data, direct advertising, insurance, consumer credit
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