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Graph Design for the Eye and Mind - Oxford Scholarship Online
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Graph Design for the Eye and Mind

Stephen M. Kosslyn


Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. This book addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how ... More

Keywords: graphs, scientific graphs, business graphs, psychological principles, effective graphs, visual information, graph perception, graph comprehension, computer programs

Bibliographic Information

Print publication date: 2006 Print ISBN-13: 9780195311846
Published to Oxford Scholarship Online: March 2012 DOI:10.1093/acprof:oso/9780195311846.001.0001


Affiliations are at time of print publication.

Stephen M. Kosslyn, author
Harvard University