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Social NeuroscienceToward Understanding the Underpinnings of the Social Mind$
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Alexander Todorov, Susan Fiske, and Deborah Prentice

Print publication date: 2011

Print ISBN-13: 9780195316872

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780195316872.001.0001

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Self-Regulation and Evaluative Processing

Self-Regulation and Evaluative Processing

(p.147) Chapter 10 Self-Regulation and Evaluative Processing
Social Neuroscience

Dominic J. Packer

Amanda Kesek

William A. Cunningham

Oxford University Press

Humans possess a sophisticated evaluative system, capable of split-second, preconscious judgments, as well as drawn-out, complex, and deliberative decisions. Neuroimaging research is beginning to unpack the neural correlates of the components of evaluation and, in doing so, contributes to our understanding of the evaluative system. This chapter reviews a working model of attitudes, in which current evaluations of a stimulus are continually updated and integrated with additional attitudinal, situational, and motivational information to generate increasingly complex evaluations. Data suggests that this evaluative cycle, supported by affective regions including the amygdala and insula, is sustained and modulated by activity in prefrontal areas, allowing for more reflective, context/goal-appropriate evaluations.

Keywords:   evaluative cycle, complex evaluations, evaluative systems, attitudes

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