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Social NeuroscienceToward Understanding the Underpinnings of the Social Mind$
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Alexander Todorov, Susan Fiske, and Deborah Prentice

Print publication date: 2011

Print ISBN-13: 9780195316872

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780195316872.001.0001

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Perceiving Social Category Information from Faces

Perceiving Social Category Information from Faces

Using ERPs to Study Person Perception

(p.85) Chapter 6 Perceiving Social Category Information from Faces
Social Neuroscience

Tiffany A. Ito

Oxford University Press

The human ability to perceive faces is particularly impressive when considered in the context of the many different social inferences we perform, as well as the high degree of accuracy and relatively little effort with which they are typically made. Even very brief glimpses at a person's face may allow us to gain information relevant to determining his or her emotional state, personality characteristics, and identity. Face perception has also been recognized as supporting inferences about social category membership, with information about an individual's race, gender, and age usually easily determined from his or her face. All of these inferences are integral to social perception, but it is the latter category of inferences that are of particular interest in this chapter, which reviews the line of research pursued using event-related brain potentials (ERPs) to study social perception, focusing particularly on the perception of race and gender cues.

Keywords:   social perception, event-related brain potentials, face perception, social inferences, emotional state

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