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Developing Cross Cultural Measurement$
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Thanh V. Tran

Print publication date: 2009

Print ISBN-13: 9780195325089

Published to Oxford Scholarship Online: May 2009

DOI: 10.1093/acprof:oso/9780195325089.001.0001

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Assessing Measurement Equivalence Assessing Measurement Equivalence

Assessing Measurement Equivalence Assessing Measurement Equivalence

(p.66) 6 Assessing Measurement Equivalence
Developing Cross Cultural Measurement

Thanh V. Tran

Oxford University Press

In comparative research — whether it is cross-cultural, cross-national, or multigroup comparison — the assumption of measurement equivalence is crucially important. If nonequivalent measures were used, the outcomes would be seriously biased. Equivalence is the fundamental issue in cross-cultural research and evaluation. A cross-cultural comparison can be misleading for two reasons: (1) comparison is made using different attributes and (2) comparison is made using different scale units. But even when the problems of equivalence in attributes and scale units are resolved, it does not warrant a valid cross-cultural comparison. In every step of the research process, the researcher must ensure that equivalence in concept, operationalization, methods, analysis, and interpretation receive the same attention.

Keywords:   conceptual equivalence, measurement equivalence, within-cultural-group comparisons, between-nation comparisons, descriptive cross-cultural-measurement analysis

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