This chapter criticizes the film and music combination in the motion picture Harum Scarum which starred Elvis Presley. It mentions critics' opinion that this is the worst movie in which Presley ever starred. It discusses the plot of the film and attempts to locate the film's icon within the paradigms of labor history. It suggests that there is a strong but underresearched connection between the public treatment of media industry synergies that run aground and much broader anxieties about how we have earned our livings over the past fifty or so years.
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