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Handbook of Experimental Economic Methodology$
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Guillaume R. Fréchette and Andrew Schotter

Print publication date: 2015

Print ISBN-13: 9780195328325

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:oso/9780195328325.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 02 July 2022

Enhanced Choice Experiments

Enhanced Choice Experiments

(p.86) 4 Enhanced Choice Experiments
Handbook of Experimental Economic Methodology

Andrew Caplin

Mark Dean

Oxford University Press

Experiments that record more than standard choice data can improve the understanding of choice itself. This chapter illustrates the advantage of such “enhanced” choice data with an example. It describes an experiment which, in addition to recording the final decision made by subjects, incentivizes choices that are made in the prior period of contemplation. The resulting data provide insight into how people search for information on the alternatives available to them. This in turn improves the understanding of the decision-making process and its final outcome, which stands alone as the subject of interest in standard choice experiments.

Keywords:   experimental economics, standard choice data, decision making, choice process

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