A Paradigm Shift in Crisis Management
This introductory chapter begins with a brief discussion of the primary objective of the book, which is to address the question: to what extent can communicators actually perform their expected role to anticipate and head off crises or to guide their organizations through crises with the least possible damage to reputation? It argues that successful crisis management is not guaranteed by scientific planning and prescriptive decision making, but by the nature of the organization, the crisis, and the environment. The book's complexity-based approach to crisis management is then described.
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