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ReputationA Network Interpretation$
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Kenneth H. Craik

Print publication date: 2008

Print ISBN-13: 9780195330922

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780195330922.001.0001

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Where Do We Look for Reputation?

Where Do We Look for Reputation?

A Person’s Lifelong and Distinctive Reputational Network

(p.3) 1 Where Do We Look for Reputation?

Kenneth H. Craik

Oxford University Press

This chapter examines the structure and membership of a person’s reputational network, including its size, density, and patterning. It sketches the life-span dynamics of reputational networks, with some members being recruited to it as others depart. On the one hand, compared to the global population, the membership of any person’s reputational network is relatively small and interrelated; from this network perspective, “it’s a small village.” On the other hand, reputational information courses through certain network bridges that link together and expand a person’s potential network through relatively isolated ties to others, generating the capacity for rapid, widespread, and often untraceable reputational information flow. In this sense, a possibly global scale of fame appears to be perhaps not too unattainable; thus, from this network perspective, “it’s a small world.”

Keywords:   reputational network size, network density, network patterning, small village, small world, life-span dynamics, fame

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