Prospects for Reputational Analysis
This chapter summarizes the array of major conceptual distinctions generated by a network interpretation of reputation. They include small village versus small world, reputational information flow versus storage, discursive versus distributive facets of reputation, reputational parameters versus content claims, reputational accuracy versus validity, reputational networks within personality versus social systems, and lifetime versus transitional versus posthumous reputational networks. Three areas of unfinished business are identified: character and reputation, rumor and reputation, and corporate reputation. The network interpretation provides a comprehensive model for linking the most disparate issues raised by the phenomenon of reputation and demonstrates the potential for a productive and wide-ranging program of interdisciplinary research.
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