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ReputationA Network Interpretation$
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Kenneth H. Craik

Print publication date: 2008

Print ISBN-13: 9780195330922

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780195330922.001.0001

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The Person as Agent and Resultant of Reputation

The Person as Agent and Resultant of Reputation

(p.97) 6 The Person as Agent and Resultant of Reputation

Kenneth H. Craik

Oxford University Press

Chapter 6 considers the person as both agent and resultant of reputation. The person seeks to convey a particular social image to others while using feedback from others as a source of self-knowledge. General renown and approbation are seen as sources of social acceptance and social capital within a person’s community. This chapter examines the craft wisdom to be found in the professional realm of reputation management that is increasingly available to public figures, celebrities, and corporations. Publicity agencies offer proactive services to mold, circulate, and protect public visibility and image. False assertions may threaten our reputation, but we might also actually engage in undeniably disreputable conduct. For either case, a guild of specialists is ready to come to the rescue and provide reputation damage control.

Keywords:   reputation management, social image, self-knowledge, celebrities, public visibility, reputation damage control

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