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The Science of Social Vision$
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Reginald B. Adams, Nalini Ambady, Ken Nakayama, and Shinsuke Shimojo

Print publication date: 2010

Print ISBN-13: 9780195333176

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195333176.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 November 2020

Facial Attractiveness

Facial Attractiveness

(p.164) Chapter 9 Facial Attractiveness
The Science of Social Vision

Anthony C. Little

David I. Perrett

Oxford University Press

This chapter presents data that is in line with the notion that averageness, sexual dimorphism, and symmetry may all advertise qualities in human faces and are, hence, found attractive. Individual differences in preferences for some traits will prove adaptive and so can be consistent with evolutionary theory. The chapter also documents several potentially adaptive individual differences in human face preferences. For humans, as with other species, there is no optimal strategy for mate-choice and parenting that applies to all individuals. Indeed the range of personal circumstances(physical, environmental, social)will guarantee that what is a good or adequate strategy, and, therefore, what is attractive, will depend on the individual. In this way facial beauty can be said to be both in the face of the beheld and in the eye of beholder.

Keywords:   facial beauty, physical attractiveness, sexual dimorphism, facial symmetry, human face preferences

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