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The Science of Social Vision$
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Reginald B. Adams, Nalini Ambady, Ken Nakayama, and Shinsuke Shimojo

Print publication date: 2010

Print ISBN-13: 9780195333176

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195333176.001.0001

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Perceiving Through Culture: The Socialized Attention Hypothesis

Perceiving Through Culture: The Socialized Attention Hypothesis

(p.75) Chapter 4 Perceiving Through Culture: The Socialized Attention Hypothesis
The Science of Social Vision

Hyekyung Park

Shinobu Kitayama

Oxford University Press

This chapter presents a socialized attention hypothesis and argues that people in different cultures are bound to acquire attention strategies that vary in attentional breadth. Evidence consistently shows that Asians tend to be more holistic in attention, dispersing it more broadly and simultaneously to multiple stimuli, whereas Caucasian Americans tend to be more focused on a single object. Evidence is particularly strong in respect to visual attention. However, evidence has also been found in respect to auditory attention, multitasking, perceptual inference, and attention to mnemonic context.

Keywords:   attention, cultural differences, attention strategies, information processing, cultural transmission, perception

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