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Implicit Motives - Oxford Scholarship Online
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Implicit Motives

Oliver Schultheiss and Joachim Brunstein


This chapter provides an overview of the history of research on implicit motives. Six common principles of implicit motive research are laid out: (1) Implicit motives are nonconscious, (2) motive arousal is associated with characteristic changes in thought content and behavior, (3) motives act as affect amplifiers, (4) motives interact with situational incentives to shape behavior, (5) motives affect multiple levels of psychological functioning, and (6) the number of implicit motives is biologically constrained. The chapter also provides an overview of the structure and topics of the book.

Keywords: history, implicit motives, common principles

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9780195335156
Published to Oxford Scholarship Online: May 2010 DOI:10.1093/acprof:oso/9780195335156.001.0001


Affiliations are at time of print publication.

Oliver Schultheiss, author
University of Michigan

Joachim Brunstein, author
Justus-Liebig University, Giessen, Germany

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Section 1 Motive Systems

Section 2 Assessment of Implicit Motives

Section 3 Basic Concepts and Processes

Section 4 Interdisciplinary and Applied Aspects

End Matter