Jump to ContentJump to Main Navigation
Implicit Motives$
Users without a subscription are not able to see the full content.

Oliver Schultheiss and Joachim Brunstein

Print publication date: 2010

Print ISBN-13: 9780195335156

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780195335156.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 January 2021

Research on Implicit Motives Across Cultures

Research on Implicit Motives Across Cultures

(p.433) Chapter 15 Research on Implicit Motives Across Cultures
Implicit Motives

Jan Hofer

Oxford University Press

The chapter illustrates the methodological and substantial progress that has been made in cross-cultural studies on implicit motives. After introducing a multiculture and multivariate approach in conducting research, methodological means to remedy bias in measurements across cultural groups are addressed. Thereafter, cross-cultural research on implicit motives at the collective and individual level is critically evaluated. It is argued that research on implicit motives across cultural groups is indispensable to the understanding of universal and culture-specific variations in individuals’ mental processes and behavioral acts.

Keywords:   implicit motives, cross-cultural research, bias, collective level, individual level

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .