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Implicit Motives$
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Oliver Schultheiss and Joachim Brunstein

Print publication date: 2010

Print ISBN-13: 9780195335156

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780195335156.001.0001

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The Duality of Affiliative Motivation

The Duality of Affiliative Motivation

(p.71) Chapter 3 The Duality of Affiliative Motivation
Implicit Motives

Joel Weinberger

Tanya Cotler

Daniel Fishman

Oxford University Press

Affiliation motivation, unlike other implicit motives, seems to have a dual nature. There is a bright positive side and a dark negative side to this implicit motive. The former is best captured by Intimacy motivation; the latter by Affiliation motivation. Research and theory supporting this duality is reviewed. These include data on social interaction, hormone profiles and correlates, autobiographical memory, social sensitivity, and leadership. Measurement issues are also reviewed. Basically, affiliation motivation is focused on not being alone and on a fear of rejection. This explains its dark side. Intimacy motivation is focused on close, meaningful, and mutually satisfying interactions. This explains its mostly positive correlates. Work carried out on dependency also shows a positive and negative side to this variable. These results come from a research tradition completely independent of implicit motives and yet parallel the findings concerning affiliation and intimacy very closely. These independent findings therefore provide support for the model. Finally, the results are shown to parallel the phenomenology of affiliation in the real, interpersonal world.

Keywords:   implicit motivation, affiliation, intimacy, duality, oneness, affiliative hormones, autobiographical memory, dependency

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