Jump to ContentJump to Main Navigation
The Political Psychology of Democratic Citizenship$
Users without a subscription are not able to see the full content.

Eugene Borgida, Christopher M Federico, and John L Sullivan

Print publication date: 2009

Print ISBN-13: 9780195335453

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195335453.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

Strategic Politicians, Emotional Citizens, and the Rhetoric of Prediction

Strategic Politicians, Emotional Citizens, and the Rhetoric of Prediction

(p.100) Chapter 5 Strategic Politicians, Emotional Citizens, and the Rhetoric of Prediction
The Political Psychology of Democratic Citizenship

Jennifer Jerit (Contributor Webpage)

James H Kuklinski (Contributor Webpage)

Paul J Quirk

Oxford University Press

This chapter argues that strategically interacting politicians who seek to sway public opinion, routinely use predictions about the outcomes of different policies to their advantage. This produces a political environment in which ordinary citizens hear opposing and often contradictory predictions about the future consequences of a policy. The chapter reviews two examples: the Lincoln–Douglas debates and the 1997 Devolution Referendum in Scotland. Over time, serious negative predictions about consequences came to dominate both debates. Those who identify strongly with one or another party or faction can overcome the difficulty created by such user-unfriendly political environments by simply adopting their parties' positions. However, initially-unaligned message recipients, who do not begin on one side or the other, and who want to make the best and most objective choices they can, face a very difficult challenge. The chapter concludes by offering speculations about how unaligned citizens might reach their judgments.

Keywords:   political parties, ideology, values, political rhetoric, affect

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .