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A New HeartlandWomen, Modernity, and the Agrarian Ideal in America$
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Janet Gallingani Casey

Print publication date: 2009

Print ISBN-13: 9780195338959

Published to Oxford Scholarship Online: May 2009

DOI: 10.1093/acprof:oso/9780195338959.001.0001

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Chapter 2 Chapter 2 The Farmer’s Wife and The Farmer’s Wife

Chapter 2 Chapter 2 The Farmer’s Wife and The Farmer’s Wife

(p.51) Chapter 2 The Farmer’s Wife and The Farmer’s Wife
A New Heartland

Janet Galligani Casey (Contributor Webpage)

Oxford University Press

This chapter reads closely the thirty-year run of The Farmer’s Wife, the single national periodical marketed to farm women in the modernist period, addressing its cultural placement in reference both to other agrarian periodicals and to mainstream women’s magazines. The first section evaluates the overlapping but also competing ideologies of agrarianism and domesticity within TFW, especially in its attempt to shape a modern farm woman through advertising, features, and editorial content. The second section considers the magazine’s agrarian-themed fiction, addressing how the force of narrative momentum helped to contain an increasingly fractured set of attitudes about both farming and women within a reassuringly upbeat rhetorical trajectory.

Keywords:   The Farmer’s Wife, agrarian periodicals, women’s magazines, agrarianism, domesticity, advertising, fiction

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