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African PentecostalismAn Introduction$
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Ogbu Kalu

Print publication date: 2008

Print ISBN-13: 9780195340006

Published to Oxford Scholarship Online: May 2008

DOI: 10.1093/acprof:oso/9780195340006.001.0001

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 The Big Man of the Big God

 The Big Man of the Big God

Pentecostalism, Media, and Popular Culture in the 1980s

(p.103) 6 The Big Man of the Big God
African Pentecostalism

Ogbu Kalu

Oxford University Press

The 1980s brought major changes including socioeconomic and political collapse; the enlarged networking with external, Western forms of Pentecostalism; and the liberalization of media space following the “second liberation” of Africa from dictators. The combination of religious and cultural changes, especially increased contact with external change agents, catalyzed the intense use of media as an instrument of evangelization. This chapter examines how the Pentecostal movement reshaped the religious landscape using media technology and popular culture and has, in turn, been shaped by both popular culture and the media technology.

Keywords:   African Pentecostals, Pentecostal movement contemporary cultures, media technology, evangelization, liberalization, media technology

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