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Tuning In – American Narrative Television Music - Oxford Scholarship Online
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Tuning In: American Narrative Television Music

Ronald Rodman


Tuning In: American Narrative Television Music examines how music functioned as a narrative agent during the first 50 years of American television broadcasting. While television has always used music to entertain its audience, music also took on the role of conveying aspects of narrative characters and action in television programs and commercials. This use of music was derived early from music in radio dramas and later from an influence of music in the cinema. Adopting the semiotic theories of Charles Sanders Peirce, Charles Morris, and John Fiske, the book describes the narrativ ... More

Keywords: television music, television genres, television commercials, jingles, musical semiotics

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9780195340242
Published to Oxford Scholarship Online: February 2010 DOI:10.1093/acprof:oso/9780195340242.001.0001


Affiliations are at time of print publication.

Ronald Rodman, author
Carleton College