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Embodying MexicoTourism, Nationalism & Performance$
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Ruth Hellier-Tinoco

Print publication date: 2011

Print ISBN-13: 9780195340365

Published to Oxford Scholarship Online: September 2011

DOI: 10.1093/acprof:oso/9780195340365.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 January 2021

Celebrating and Consuming Bodies

Celebrating and Consuming Bodies

Economic and Symbolic Production

(p.238) Chapter 13 Celebrating and Consuming Bodies
Embodying Mexico

Ruth Hellier-Tinoco

Oxford University Press

This chapter appraises the ninety-year processes and contexts of performism surrounding The Old Men and Night of the Dead, reflecting on consequences of the trajectory in terms of essentialization, symbolic and economic production, relationships of power, and the construct of folklore, particularly engaging Néstor García Canclini's work on folk culture and popular culture. Analyzing the legacy of postrevolutionary policies and strategies, this chapter draws attention to implicit and explicit contexts of hierarchies, and inequities, discussing otherness, difference, and traditionalization; Ballet Folklórico ensembles; processes of self-designation and legitimization; and economic production, exchange value, commoditization, and tourism. Concluding with an account of a 2009 performance of The Old Men in the USA with a direct link to the island of Jarácuaro and the first appropriated event draws the focus to back to connections between the micro and the macro.

Keywords:   performism, essentialization, relationships of power, folk culture, Néstor García Canclini, traditionalization, micro and macro, commoditization, exchange value, symbolic production

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