Jump to ContentJump to Main Navigation
The Changing Portrayal of Adolescents in the Media Since 1950$
Users without a subscription are not able to see the full content.

Patrick Jamieson and Daniel Romer

Print publication date: 2008

Print ISBN-13: 9780195342956

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195342956.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 01 December 2020



(p.446) 15 Conclusions
The Changing Portrayal of Adolescents in the Media Since 1950

Patrick E. Jamieson

Amy Jordan

Daniel Romer

Oxford University Press

This chapter underscores the conclusion that mass media can promote both positive and risky development. Advertising and other content encourages a culture of youthful hedonism that directly contradicts the persistence needed to complete increasingly extended educational requirements and transition to adulthood. The distinction between adulthood and adolescence has become blurred, as in advertising that promotes sexy clothing to pre-teen girls but at the same time sells adult women baby-doll outfits. Media literacy training may protect young people from adverse effects, but this approach has not been rigorously tested. Nevertheless, youth with serious impulse-control problems may be vulnerable to problematic media content. As a result, further restrictions on tobacco and alcohol advertising are warranted along with more effective warnings about violence in the media. Media reflect not only who we are, but who we want to be. Problematic media will have costs for us all.

Keywords:   youth, mass media, advertising

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .