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The Changing Portrayal of Adolescents in the Media Since 1950$
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Patrick Jamieson and Daniel Romer

Print publication date: 2008

Print ISBN-13: 9780195342956

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195342956.001.0001

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Conclusions

Conclusions

Chapter:
(p.446) 15 Conclusions
Source:
The Changing Portrayal of Adolescents in the Media Since 1950
Author(s):

Patrick E. Jamieson

Amy Jordan

Daniel Romer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195342956.003.0016

This chapter underscores the conclusion that mass media can promote both positive and risky development. Advertising and other content encourages a culture of youthful hedonism that directly contradicts the persistence needed to complete increasingly extended educational requirements and transition to adulthood. The distinction between adulthood and adolescence has become blurred, as in advertising that promotes sexy clothing to pre-teen girls but at the same time sells adult women baby-doll outfits. Media literacy training may protect young people from adverse effects, but this approach has not been rigorously tested. Nevertheless, youth with serious impulse-control problems may be vulnerable to problematic media content. As a result, further restrictions on tobacco and alcohol advertising are warranted along with more effective warnings about violence in the media. Media reflect not only who we are, but who we want to be. Problematic media will have costs for us all.

Keywords:   youth, mass media, advertising

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