In the early 1900s, the language of America was becoming colloquial English — the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education — that era's distance learning — to learn the art of speaking and writing. By the 1920s and 1930s, thousands were ordering Sherwin Cody's 100% Self‐correcting Course in the English Language, a patented mail‐order course in English that was taken by over 150,000 people. This book tells the story of Sherwin Cody and his famous English course, situati ... More

In the early 1900s, the language of America was becoming colloquial English — the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education — that era's distance learning — to learn the art of speaking and writing. By the 1920s and 1930s, thousands were ordering Sherwin Cody's 100% Self‐correcting Course in the English Language, a patented mail‐order course in English that was taken by over 150,000 people. This book tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early 20th century cultural history. The book recounts how Cody became a businessman — a writer, grammatical entrepreneur, and mass‐marketer whose ads proclaimed “Good Money in Good English” and asked “Is Good English Worth 25 Cents to You?” and “Do You Make These Mistakes in English?” Sherwin Cody's home‐study approach was perhaps the most widely‐advertised English education program in history, and it provides a unique window into popular views of language and culture and their connection to ideas of success. Cody's work was also part of a larger shift of attitudes about self‐improvement and success. Using Cody's course as a reference point, this book examines the self‐improvement ethic reflected in such products as the Harvard Classics, The Book of Etiquette, the Book‐of‐the‐Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self‐reliance evolved into self‐improvement.