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Title Pages
Title Pages
(p.i) Fusion for Profit (p.ii)
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- Library of Congress Cataloging-in-Publication Data
- Jagpal, Sharan, 1947–
- Fusion for profit : how marketing and finance can
- work together to create value / by Sharan Jagpal;
- with the assistance of Shireen Jagpal.
- p. cm.
- Includes index.
- ISBN 978–0–19–537105–5
- 1. Marketing—Management. 2. Marketing—Costs.
- I. Jagpal, Shireen. II. Title.
- HF5415.J333 2008
- 658.8′4—dc22 2007049183
