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Fusion for ProfitHow Marketing and Finance Can Work Together to Create Value$

Sharan Jagpal and Shireen Jagpal

Print publication date: 2008

Print ISBN-13: 9780195371055

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780195371055.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. Subscriber: null; date: 26 October 2021

Title Pages

Title Pages

Fusion for Profit
Oxford University Press

(p.i) Fusion for Profit (p.ii)

(p.iii) Fusion for Profit

Title Pages


(p.iv) Title Pages

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  • Library of Congress Cataloging-in-Publication Data
  • Jagpal, Sharan, 1947–
  • Fusion for profit : how marketing and finance can
  • work together to create value / by Sharan Jagpal;
  • with the assistance of Shireen Jagpal.
  • p. cm.
  • Includes index.
  • ISBN 978–0–19–537105–5
  • 1. Marketing—Management. 2. Marketing—Costs.
  • I. Jagpal, Shireen. II. Title.
  • HF5415.J333 2008
  • 658.8′4—dc22  2007049183