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Consuming Traditions – Modernity, Modernism, and the Commodified Authentic - Oxford Scholarship Online
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Consuming Traditions: Modernity, Modernism, and the Commodified Authentic

Elizabeth Outka


This book investigates a critically important development in the history of modernity: the unprecedented marketing of various forms of authenticity in late 19th and early 20th-century Britain. The selling of objects and places allegedly free of commercial taint—what the book terms the “commodified authentic”—marks a crucial but overlooked turn in modern culture and offers a new way to understand literary modernism and its complex negotiation of tradition and novelty. Writers, marketers, town planners, and architects simultaneously began to draw on the commodified authentic in creating novels, ... More

Keywords: commodified authentic, nostalgia, authenticity, commercial, modernism, modernity, 20th-century Britain

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780195372694
Published to Oxford Scholarship Online: January 2009 DOI:10.1093/acprof:oso/9780195372694.001.0001


Affiliations are at time of print publication.

Elizabeth Outka, author
University of Richmond
Author Webpage

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