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Macro Cultural PsychologyA Political Philosophy of Mind$
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Carl Ratner

Print publication date: 2011

Print ISBN-13: 9780195373547

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780195373547.001.0001

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Concrete macro culture and psychology

Concrete macro culture and psychology

5 Concrete macro culture and psychology
Macro Cultural Psychology

Carl Ratner

Oxford University Press

Concrete, political features of contemporary culture are articulated. A key example is the formation of the community college system in the United States. The political economic character and function of this system is related to the educational psychology of students. Concrete culture today is capitalist. Features of capitalist culture are explored. Its class structure is emphasized. The importance of this for psychology is explored. A concrete feature of contemporary capitalism is consumerism. Consumerism is presented as a concrete cultural factor whose effects on psychological phenomena are explored. Consumer psychology is presented as concrete cultural psychology that recapitulates consumer capitalism. Consumer psychology is shown to include a set of perceptions, sensitivities, sensations, reasoning, memory, self, and sexuality which all bear concrete features of consumer culture.

Keywords:   consumer capitalism, consumer psychology, educational psychology, community college, sexuality, concrete cultural psychology

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