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In A Younger VoiceDoing Child-Centered Qualitative Research$
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Cindy Dell Clark

Print publication date: 2010

Print ISBN-13: 9780195376593

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195376593.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 October 2021

Focus Groups

Focus Groups

(p.98) 5 Focus Groups
In A Younger Voice

Cindy Dell Clark

Oxford University Press

A method attributed to Robert Merton, focus groups first disseminated in applied, commercial inquiry. In recent decades, focus groups have also infiltrated academic circles, including for child-centered research across disciplines. Drawing from both applied and academic experience, the chapter provides know-how for conducting a focus group study, including: 1) Inviting the children, 2) Choosing the setting, 3) A moderator’s craft, and 4) Special applications (such as for brainstorming). Featured tools include a questionnaire for recruiting participants, a spoken introduction used at the session’s outset, and tried and true approaches for stimulating discussion. Using a facilitator who is open, empathic, tenacious, good at play, accepting, and responsibly humble, and who can improvise non-verbal, concrete, age-appropriate activities, is advisable.

Keywords:   Robert Merton, focus groups, brainstorming, moderator, facilitator, recruiting, group interviews, child-centered

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