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Then A Miracle OccursFocusing on Behavior in Social Psychological Theory and Research$
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Christopher R. Agnew, Donal E. Carlston, William G. Graziano, and Janice R. Kelly

Print publication date: 2009

Print ISBN-13: 9780195377798

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780195377798.001.0001

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How to Maximize Implementation Intention Effects

How to Maximize Implementation Intention Effects

(p.137) 8 How to Maximize Implementation Intention Effects
Then A Miracle Occurs

Peter M. Gollwitzer

Frank Wieber

Andrea L. Myers

Sean M. McCrea

Oxford University Press

In this chapter, the authors focus on one of the more cognitive mediators of behavior, dealing with the extent to which implementation intentions lead to successful execution of an intended behavior. From this viewpoint, automatic processes such as those discussed in the preceding chapters (particularly Chapters 5 and 6) are sometimes an unwanted source of interference that must be dealt with for a desired behavior to transpire. The chapter is framed as a lesson on how to overcome such interferences by creating the most efficacious forms of intentions, though a by-product of such efforts is a better understanding of the “miraculous” translation of intentions into actions. Among the phenomena discussed is the greater effectiveness of intentions that have more specific antecedent conditions (the “if” in intentions couched in “if-then” form).

Keywords:   behavior, behavioral intentions, cognitive mediation, if-then, implementation intentions, social psychology

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