Jump to ContentJump to Main Navigation
Tools for Innovation$
Users without a subscription are not able to see the full content.

Arthur Markman and Kristin Wood

Print publication date: 2009

Print ISBN-13: 9780195381634

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195381634.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 July 2021

“Putting Blinkers on a Blind Man”

“Putting Blinkers on a Blind Man”

Providing Cognitive Support for Creative Processes with Environmental Cues

(p.48) Chapter 3 “Putting Blinkers on a Blind Man”
Tools for Innovation

Bo T. Christensen

Christian D. Schunn

Oxford University Press

Random cues may be both beneficial and harmful to creativity. Theories of analogical transfer and association assume that cues are helpful in generating new ideas. However, theories of path-of-least-resistance, fixation, and unconscious plagiarism say that cues can lead you into traps. Empirical research partly supports both theories. So what is a practitioner to do in selecting random cues for enhancing creativity? It is suggested that the answer is found in looking at the relationship between cues and the creative cognitive processes and their functions, and how this leads to creative outcome originality and usefulness. Two processes are examined: analogical transfer and mental simulation. It is recommended that random between-domain cues be used to increase between domain analogizing primarily with instruction to make connections, leading to product originality. Random within-domain cues should be used to increase within-domain analogizing. Due to property transfer, close analogies may have a negative impact on the originality of the outcome in problem-solving instances, but a positive impact on usefulness in problem-identifying and problem-solving instances. Random end-user cues will lead to greater amounts of end-user simulations of usability and user preferences, and thus to higher levels of product usefulness.

Keywords:   creative cognition, creativity support tools, analogy, mental simulation, creative processes, environmental cues, random input

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .