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Tools for Innovation$
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Arthur Markman and Kristin Wood

Print publication date: 2009

Print ISBN-13: 9780195381634

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195381634.001.0001

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Supporting Innovation by Promoting Analogical Reasoning

Supporting Innovation by Promoting Analogical Reasoning

(p.85) Chapter 5 Supporting Innovation by Promoting Analogical Reasoning
Tools for Innovation

Arthur B. Markman

Kristin L. Wood

Julie S. Linsey

Jeremy T. Murphy

Jeffrey P. Laux

Oxford University Press

This chapter focuses on the role of the reuse of knowledge to support idea generation. Expert designers often solve problems by taking known solutions and adapting them to a new situation. In many cases, truly novel solutions emerge from reusing solutions from one domain in a second domain in which they had not been applied before. This type of knowledge use requires analogy from one domain to another. This chapter discusses the processes involved in analogical problem-solving and present the results of experiments that demonstrate how knowledgeable designers use analogy. This chapter then discusses methods for improving the use of analogy in design.

Keywords:   analogical reasoning, design, analogical retrieval, knowledge representation, idea generation

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