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Tools for Innovation$
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Arthur Markman and Kristin Wood

Print publication date: 2009

Print ISBN-13: 9780195381634

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195381634.001.0001

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Innovation Through tRaNsFoRmAtIoNaL Design

Innovation Through tRaNsFoRmAtIoNaL Design

(p.171) Chapter 9 Innovation Through tRaNsFoRmAtIoNaL Design
Tools for Innovation

Vikramjit Singh

Brandon Walther

Kristin L. Wood

Dan Jensen

Oxford University Press

Products that transform to reveal new functionality have been a source of fascination and utility for ages. Such products–transformers, such as the toys with this namesake–have been previously designed employing ad hoc creativity rather than by pursuing any formal design methodology. By incorporating a design methodology and a concept generation tool for transformers, this research not only unearths further utility for these innovative and revolutionary products but also aids engineers in the design of these devices with dexterity. The success and advantages of transformers result from added functionality while simultaneously using fewer resources and occupying less space. This chapter elucidates the foundation of a methodology for the design of such transforming devices. the basic research conducted on transforming systems involves a combined inductive and deductive approach, uncovering transformation design principles and a novel method for designing transforming products. In the early stages of design, this method employs a unique process to extract customer needs by examining the requirement hierarchy of product usage scenarios. Such an approach broadens the scope of design and aids in identifying opportunities for transforming products while developing process level insights and solutions catering to these needs. During the concept generation phase of design, the method exploits the transformation design principles as a novel tool to complement and expand contemporary concept generation techniques. A unique bicycle accessory that transforms from a lock to a pump and vice versa is provided as an example of the transformational design process. This application displays, in form, the potential of the method to bring about a significant change in the engineering design culture and, in particular, how we innovate.

Keywords:   ideation, concept generation, design, transformers, innovation processes

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