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Simple Heuristics in a Social World$
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Ralph Hertwig, Ulrich Hoffrage, and ABC Research Group

Print publication date: 2012

Print ISBN-13: 9780195388435

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780195388435.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 December 2021

The Evolutionary Rationality of Social Learning

The Evolutionary Rationality of Social Learning

(p.381) 14 The Evolutionary Rationality of Social Learning
Simple Heuristics in a Social World

Richard McElreath

Annika Wallin

Barbara Fasolo

Oxford University Press

The field of evolutionary ecology has long been interested in the design and diversity of social learning heuristics, simple strategies that animals use to extract useful information from their social environment. This chapter reviews a slice of this literature, as well as explicitly analyze the evolution of social learning heuristics. The chapter outlines a family of social learning heuristics and analyze their evolutionary performance under two broadly different kinds of environmental variation. As each social learning heuristic also shapes a social environment as individuals use it, the chapter considers the population feedbacks of each heuristic as well. The analyses in this chapter are both ecological and game theoretic. This chapter's analyses are also explicitly evolutionary—heuristics succeed or fail depending upon long-term survival and reproduction in a population, not atomistic one-shot payoffs. As a result, some of the conclusions reflect an evolutionary rationality. For example, heuristics that randomize their behavior can succeed where those that are consistent fail. Overall, however, the approach the chapter reviews here supports the general conclusion that social learning heuristics are likely to be multiple and subtly adapted to different physical, statistical, and social environments.

Keywords:   social learning, game theory, evolutionary ecology, environmental variation, temporal variation, bet hedging, conformist transmission

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